Community Liaison The primary focus and goal of the community-based liaison is to generate referral flow and admissions from non-hospital accounts.
Create Referral Alliances : By working to build partnerships through service to the community we serve.
- Use community profiling to identify true service areas and open doors
- Develop educational / service events to create awareness and good will
- Build referral practices/process with other senior providers in the service area
- Creatively engage target market to "choose" Centers Health as their provider before a hospitalization
Home Based Growth in Admissions and Referrals: - Work in coordination with center staff to address all home-based referrals
- F/U on d/c patients for 30 day window opportunity
- Work with Hospital Liaisons to secure potential admissions from pats d/c'd home that may be in need
Lost Business Opportunities and Repositioning Plan: - Routinely conduct a competitive analysis of competitors in the community, keeping a pulse on changes and new products etc.
- Identify opportunities to regain/ redirect lost market share from our competitors
- Work with regional and Marketing group to create effective sales tools to position Centers Healthcare uniquely
Assist with Advertising/ Media Presence - Work with Regional and GCNY to build center messaging and Advertising Plans
- Head up the "One Day" testimonial process
- Help build written testimonials and Good Outcomes press by working with the centers
Event Planning - Partner with Regional to host events that showcase our centers i.e. open house, CEU, product launches, etc.
- Represent centers at community events and functions
Support Regional team sales: - Cross train in multiple rolls to serve as hospital back-up and support
#CHC
